Our Marketing Process
Before a single word is penned or a pixel gets pushed, we set out to unearth all we can about your business, your customers and your competition.
We observe how customers interact with your business and each other. We ask questions. We listen to what is being said—and take note of what is not being said.
We respect your vision. We treat your partners with the same care Through all of this, we keep an open mind and resist the urge to come to any premature conclusions.
and your customers to dig in and get our hands dirty, so we can uncover We watch. We do whatever is necessary so that we can speak intelligently about you, your product and
consume your brand. hat makes their —whether a , we work you, your partners,
The most critical phase of the marketing process starts right at the beginning. Too often, though, the discovery process is skipped over for the sake of . We respect your ambition! Let's just not forget about what we can learn by opening our eyes, ears and mind to what surrounds us. The problem is, if you don't know who you're targeting your marketing to, your message is goin
When you start off on the wrong foot, everything else and your job connecting with your customers got a whole lot harder.
- How is your product or service unique?
- What is the perception of your business?
- Who benefits most from your business offerings?
- Where would your customers go if your product or service wasn't available?
- Why is
After takingt this point, we go to work to make sense of all the things we witnessed, read about, tracked, monitored and so on.
We take the whole and drill it down to something meaningful.
Now that we've attracted the right visitors and converted the right leads, we go to work transforming the leads into customers. This is where your business sees revenue.
It's easier to keep a customer than it is to get a new one. At this stage, we look to continuously connect and engage with your customers. Offering incentives by rewarding repeat business, offering new products and services as the relationship grows, this is the place where you continue to care for those who care for you.
Recently, inbound marketing has been named a top marketing trend. The core marketing philosophy for Zeitgeist/33 aligns perfectly with the process of inbound marketing. So much so, that is was a no-brainer to become an authorized HubSpot Partner—nearly four years ago—well before inbound marketing hit trend status!
So, what is inbound marketing? It's a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and its products and/or services. There are four primary steps:
"To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products."
— Brian Halligan