SEO and Search Engine Optimization
Like any industry, marketing is full of its share of terminology and lingo that makes absolutely zero sense to anyone outside the world of marketing. Front and center in the online marketing world is SEO, or search engine optimization. So what exactly is SEO?
In the words of SEOMoz, the industry's leading SEO software provider, "SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines." Numerous elements of your website come into play when it comes to SEO—the way your website is built, how your content is presented, as well as how other sites and people engage with your content.
In short, search engine optimization is all about ensuring your content can by found by the people seeking it out, as well as search engines like Google, Bing, Yahoo!, etc. serving up the content.
What do you think, is your content findable? Let's take a look!