Bigger, Better, Faster, More

Is our culture stuck in a cycle of bigger, better, faster and more? The constant pattern of consuming and tossing out the leftovers—is this the best we can do? At what point did excess become the goal?

In the late 90s, there was an advertising agency in Seattle called BBFM (Bigger Better Faster More), which now operate as Radarworks. Although I'm curious why they changed their name—perhaps they merged with another agency—this post is not directed at them—nor 4 Non Blondes for that matter. The mere mention of them is to point out the terminology that's been folded into our culture.


Recently, on a training run along Alki, it occurred to me—while taking in the Seattle skyline—that so much of the city's infrastructure is designed to maintain people going to work. The mom-and-pop sandwich shops, our transit system (if you can call it that), parking garages, child care centers—the primary reason these places exist is to offer support to those making the trek into the city (or across the bridge to the Eastside). That's it. Without folks making their daily pilgrimage, the need for these businesses would be reduced drastically. Traffic, our dependence on fast food and the need for others to raise our children would go away, right?


When I unravel how these pieces of the world are interconnected, it blows my mind. Yes, we need jobs. We need business and commerce to move. But, are these support jobs the best use of one's talent? 

What are we gaining by going about life this way? 

As a marketer and business owner, is there an inherent conflict in being opposed to the idea of bigger, better, faster and more?

In the spirit of truth

My verdict—our world is not better from being faster. Personally, the faster I move along in my day-to-day life, the less connected I feel with others. It's an interesting trap as logic would imply the more connections we make, the more connected we will be.

Here's the challenge—how do we begin to slow the world down and work to dismantle the infrastructure that has left people overworked, overweight and overwhelmed?

How do we come together versus build walls, silos, moats and other barriers in order to protect our worth—you know, that bigger house with the bigger yard and such?

Our worth is in sharing, not consuming.

Please share. Here, there and everywhere. I really want to hear your opinions.