I believe honoring my word is one of the most important things I can do to feel truly alive. When I follow through with what I said I would do, I feel a sense of pride knowing that I pushed through whatever I needed to so that I delivered on what I said I would do. On the flip-side, when I own the moments where I was inconsistent with what I said I would do, I show vulnerability — I show my humility — my humanity. Both sides offer aliveness. The only thing that prevents this aliveness is when I try to hide my imperfections.
So, following up on my plea for help, I said I would see what happens when I give up my morning ritual of sifting through E-mails and social media post while sipping coffee. First and foremost, I was able to create. Yes, this post is the product of me starting my workday differently. While I still am sipping coffee, I get to share my thoughts with whomever wants to read them vs. sifting through a bunch of digital clutter. Interestingly, I don't feel behind in my day because I have E-mails and social media posts to follow up on. The reality is, there will always be something to do. By choosing to create, I feel much more fulfilled and clear to take on the more mundane tasks.
I wonder, what would the world look like if we all chose to shift our ways ever so slightly? Is it the unpredictability that scares us? As a marketer, I understand that it's nice to be able to predict consumer behavior. It certainly lowers my risk of being incorrect in the marketing strategies I develop.
I recently read that data is the new oil. Can we really be whittled down to a bunch of "0's" and "1''s" — so that our every move is already known? As much as I love data, I hope we're not that predictable. Maybe we're overcomplicating things.
For me, a brand's value — like an individual's — relies on the relationships present. The question then becomes — whether in marketing of your life — how do you want your relationships to look?