Localization vs. Globalization

Identifying trends is something I love to do. Not the kind where I predict the latest fashion, hit television series or Top 40 bubble gum song. That's not my thing. But, I do love to identify trends in thought. Actually, I believe it's one of the most important assets to being a great marketer. For those who don't know, zeitgeist is defined as the spirit of the time; general trend of thought or feeling characteristic of a particular period of time. So, it should come as no surprise that this is a playground I frequent often as both an individual and principal of Zeitgeist/33.

On one such visit, I was asked if I could do only one thing to shift the struggling economy, what would it be? Coincidentally, I've contemplated the shaky state of our world quite a bit lately — exploring ways that I could contribute positively to our Universe. I'll admit, when I confront the current state of the world, I often feel helpless. It's daunting. And therein may lie the problem and the answer.

See, I don't know that we have the capacity to comprehend the multitude of challenges we face as a global community. There's talk of the financial crisis, global warming, food supply shortages, terrorism and the list goes on-and-on. Mainstream media has beaten us over the head so often that we have become numb to the issues at hand. What results is a lot of great intention backed by a slew of inaction. I believe we just don't feel we can make a substantial difference to right the ship.

Okay, great. Now that I've painted such a bleak image, what do we do? Well, I believe that if we shift our attention to our respective local communities, we can begin to make an immediate difference. Building on the local successes, we will start to see a natural shift in the world much faster than had we stuck with trying to tackle global issues as a whole. We've seen this discussed in chaos theory or the butterfly effect. Keep in mind, all rivers begin as a single drop.

You are that first drop. What will you bring to your community? Share your ideas and let's see what we can do to inspire others — one drop at a time.

If my reality rings true with you, please say so. If not, please share your perspective. Local or global, I recognize the world is more than just me.

Postscript — Please know, I'm grateful for having exposure to a larger world — from my place in Seattle to getting married in Jamaica. I believe things like the eradication of polio and malaria benefit all of us. I just wonder, how much can we legitimately handle on a global scale?